Amazon advertising that knows what each sale leaves you

Most sellers on Amazon pay for ads, and few know what each product earns after them. The advertising console shows clicks, spend and an ACoS per campaign, but not the product’s cost, its Amazon fees, its shipping or its VAT. A campaign at 25 % ACoS can make money on one product and lose it on another, and the console cannot tell them apart.

Miross already holds those costs, because it keeps the catalogue, the orders, the shipping and the invoices. Advertising adds the last line. Each campaign’s spend is shared out to the products it advertised, so the margin of every product, in every country, includes what it cost to sell. From the same figures Miross works out a break-even ACoS for each product, and each campaign is judged against it.

From there the work becomes a review. Rules lower bids where a keyword spends above the break-even, raise them where it sells below it and pause ads on products that are out of stock. Search terms that spend without selling are proposed as negatives. Every change is shown with the figures behind it, and a person approves it before it is sent to Amazon.

Day to day, the question “are my ads paying?” has an answer per product and per country, not per campaign. Mike can explain a bad week from the campaigns and the margins together, and the team stops exporting reports into a spreadsheet each Monday. Advertising is in early access: request an invite and we switch it on for your workspace.